2012 Canadian Reception at the National Space Symposium.
Canadian Reception at the National Space Symposium. Credit: SpaceRef.

Canada Looks South for Increased Export Market at the National Space Symposium

With the prospect of a weaker domestic market for Canada’s space sector companies, foreign markets become all that more important. Which is why this past week many Canadian companies trekked to Colorado Springs, Colorado for the annual National Space Symposium.

The National Space Symposium is the largest annual space industry event held each year in the United States with over 9000+ participants and is organized by the Space Foundation. According to the Space Foundation this years Symposium included 800+ organizations, 600+ students, 300+ volunteers, 165+ exhibitors, 100+ speakers representing 30+ countries.

Canada was represented by the Trade Commissioner Service and had a booth in the exhibitor’s area. Companies represented at the booth included ABB Canada, the Aerospace Industries Association of Canada (AIAC), Blackberry, Xiphos and Neptec. Other Canadian companies who had their own booth included Magellan Aerospace, MacDonald, Dettwiler and Associates Ltd. (MDA) and COM DEV represented through the COM DEV USA booth.

Manning the Canadian booth at various times were representatives of the companies along with Stephen Davis, Canada’s Trade Commissioner at the Consulate General of Canada in Denver. Representing Foreign Affairs and International Trade Canada was Rachelle Monniaux.
Canadian booth at the National Space Symposium
From left to right at the Canada booth: Anne LaFleur, The Consulate General of Canada, Denver; Stephen Davis, Trade Commissioner, The Consulate General of Canada, Denver; Rachelle Monniaux, Foreign Affairs and International Trade Canada; Richard Lachance, ABB Canada; Anna Lorentz, Industry Canada; and Gabriela Gref-Innes, Canadian Commercial Corporation

The Canadian Space Agency (CSA) was also represented as Chummer Farina, Vice-President of policy, external and government relations, communications and public affairs was on the Space Agency Leaders panel. Also there from the CSA’s Washington office was Bill McKay.

Canada’s presence could be felt more than just on the trade show floor. While the Symposium has a full lineup of sessions each day, companies also reserved rooms for private meetings to discuss business, which is essentially what everyone is here for. The networking opportunities don’t end with the sessions each day. No, after the sessions comes the mandatory pre-dinner networking receptions. And on the day before the Symposium ended, Thursday the 19th, is the official company receptions, though through-out the week there are invitation only receptions as well.

On “reception day”, Canada was the first to hold its reception. Starting at 5:00 pm it drew a large crowd as I found out. Held at the inspiring Carriage Museum, there appeared to be well over 200 people at the height of the reception. It was the culmination of many great opportunities for Canadians to mingle with the mostly U.S. crowd and Stephen Davis gave away a Blackberry Playbook after his speech. That was a good marketing touch by Blackberry.

Davis also told SpaceRef that he’s hoping that more Canadian companies participate next year. With the U.S. being Canada’s largest export market it seems like an easy sell to get more Canadian companies at this, the largest industry event of the year.

Update: In attendance as well were several members of Canada’s Department of National Defence and a representative from Industry Canada.

Note: SpaceRef sent a team of three to the National Space Symposium. For all our stories and video interviews please visit our special 28th National Space Symposium web page.

Some of the 165 exhibitors in the Ball Aerospace sponsored main exhibit hall.
Some of the 165 exhibitors in the Ball Aerospace sponsored main exhibit hall.
The Canada and Magellan Aerospace booths side by side.
The Canada and Magellan Aerospace booths side by side.

MDA

About Marc Boucher

Marc Boucher
Boucher is an entrepreneur, writer, editor & publisher. He is the founder of SpaceQ Media Inc. and CEO and co-founder of SpaceRef Interactice Inc. Boucher has 18 years working in various roles in the space industry and a total of 25 years as a technology entrepreneur including creating Maple Square, Canada's first internet directory and search engine.

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